UpPhone (“we,” “us,” or “our”) respects your privacy. This policy describes the information we collect when you visit upphone.com, how we use it, and the choices you have.
We collect three categories of information:
_ga and _ga_*) that let us tell repeat visits apart from new ones. We do not run advertising, remarketing, or ad-targeting trackers of any kind. See Analytics below for the detail.We use the information above to operate the site, debug problems, understand which content readers find useful, and improve our comparisons. We do not sell your personal information, and we do not share it with third parties for their own marketing. The one third party that receives site-usage data is Google, which processes it as our analytics provider on our instructions — described in full below.
We use Google Analytics 4 to understand how the site is used — which comparisons people run, which articles get read, and where the site is slow or broken. It records the pages you view, the site or search that referred you, your approximate location (city level, inferred from IP address), and basic device and browser details. It does not record your name, email address, or anything you type into the plan finder.
Google processes this data on our behalf as our service provider. We export our own copy to Google BigQuery so we can analyse it directly.
We have turned advertising off. Every request our site makes to Google carries an instruction denying the use of your data for advertising storage, ad personalization, or building advertising profiles. We run no ad tags, no remarketing, and no cross-site advertising identifiers.
If you are in the EEA, the UK, or Switzerland, analytics cookies are switched off for you by default. We have no consent banner, and without your consent we will not store analytics cookies on your device. Your visit still contributes to anonymous, aggregate totals that cannot be tied back to you or to a returning visitor.
Analytics is not loaded at all on our internal operations pages, and it does not run on our development environments.
Some links on UpPhone are affiliate links. When you click one and make a purchase, we may receive a commission at no additional cost to you. The carrier or retailer you click through to has their own privacy policy that governs anything you do on their site. See our Affiliate Disclosure for details.
UpPhone is not directed to children under 13. We do not knowingly collect personal information from children under 13.
You can browse UpPhone without providing any personal information. You can also block or delete cookies in your browser settings — the site will continue to work, though some preferences may not persist.
To opt out of Google Analytics specifically, you can install Google's Browser Add-on, block analytics cookies in your browser or an extension, or use a browser that blocks trackers by default. None of these will stop the site working.
We may update this policy as the site evolves. The “Last updated” date at the top reflects the most recent change.
Questions about privacy? Reach us at hello@upphone.com.